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Greetings!
Every
week we scan hundreds of headlines from dozens of news sources to
find the most insightful and relevant articles that provide you with
the information you need to help your business grow.
Enjoy the issue. |
| Crowdsourcing: Free problem-solving for your biz |
|
If
two heads are better than one, are millions of heads worldwide that
many times better than the heads in your office? The growing number of
crowdsourcing advocates would answer this riddle with a
resounding yes.
Read full article from Entrepreneur.com |
| Tools & tips for power-packed campaigns |
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Most
Canadian small businesses fail within their first five years, and while
the reasons for failure are wide and varied, ineffective marketing
often has a lot to do with it. But marketing need not be a hit and miss
exercise. Technology tools available today can be used to infuse a new
precision and power into marketing campaigns.
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Recession-proof your business |
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Sure all the experts say you shouldn't cut your
marketing when the economy slows down, but what if you can save a
few bucks without sacrificing results? Isn't that ultimately the
goal of every business?
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| The 7 new truths about your customers |
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Finally.
The customer really is king. Several economic and technological forces
are propelling a revolution in buyers' expectations and
empowering them to find better service, price, and selection with
little or no effort. |
| Don't try to boil the ocean |
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| Yellow Pages takes another knock |
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Chats
with more than 500 Yellow Pages advertisers found a third of
clients plan to reduce or cancel their spending on phone books.
And half the companies surveyed did not believe that Yellow Pages was
critical to the success of their businesses. |
| Three steps to a sound business model |
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Investors are paying more attention than ever to startups' business models. Here's how to make yours bulletproof.
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