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Greetings!
How well you market
your business takes on a whole new meaning when the economy cools off
and every dollar you spend becomes that much more important. This week
we offer some insight on what it really means to know your
competitive advantage in the Biggest Lie in Business, look at the role
of social media in marketing today, and share five things you shouldn't
do when marketing in tough times. Enjoy the issue and have a great week. |
| The biggest lie in business |
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 Most
entrepreneurs deceive themselves by claiming to know their competitive
advantage. Discover the truth about your company, and you can send your
sales soaring.
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| 2009: The year of one-to-one marketing |
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Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
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| Five don'ts for marketing in tough times |
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 Unpredictable.
Slow. Bleak. Grim. Gloomy. All words that have been used to describe
the economic outlook for 2009 and beyond. What's a responsible business
leader to do?
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| Small stores use creativity to compete with big box shops |
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Many owners of smaller retailers and specialty shops complain that
they cannot possibly compete with larger chain stores, with their steep
discounts, huge advertising budgets, and powerful brand identities. But
there are some secret weapons that smaller stores can use to go head to
head with the big-box behemoths.
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The role of social media in marketing
Social media, it's the buzz hitting the
streets. We've all heard about social media and the social media tools
like Twitter, Facebook, YouTube, and MySpace. At first we just racked
it up to being another fad, but if you are in marketing you know these
social media tools are mentioned almost daily in today's world.
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| When the family business needs an overhaul
What happens when a successful company is
also a family business, and making needed changes means changing
the family legacy? |
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