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Top 5 most viewed articles
in January
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Greetings!
One of the biggest
challenges facing businesses today is identifying the most
effective ways to promote their products and services while
minimizing expenses. Often this can mean moving away from
traditional strategies and embracing new opportunities that may not
have existed even a couple of years ago. The important thing to keep in
mind is that sometimes the safest route (keep doing what you've
been doing) can actually be the riskiest, because it's only when
you're willing to try out new ideas that you stand to capitalize on
slow-moving competitors and begin to tap into a new market of customers. |
| Why incentives are effective, irresistable, and likely to backfire |
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Ken O'Brien was an
NFL quarterback in the 1980s and 1990s. Early in his career, he threw a
lot of interceptions, so one clever team lawyer wrote a clause into
O'Brien's contract penalizing him for each one he threw. The incentive
worked as intended: His interceptions plummeted. But that's because he
stopped throwing the ball.
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| 10 steps for retailers to follow in hard times |
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When retailers face tough times, the first step is to look the
monster in the eye and assess its likely magnitude before taking any
steps that might worsen the situation.
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Marketing small businesses effectively in the downturn
In these tough economic times, it's far from business as usual for
many companies. So if companies are marketing to customers the same way
they did before the downturn, they may be missing the mark, say experts.
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| Why social media is worth your time |
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 YouTube.
Flickr. Digg. Metacafe. Stumbleupon. Technorati. Del.icio.us. Kaboodle.
Fark. Furl. Swik. Mixx. Are social media tools like these the future or
simply new ways to waste time? Can't we slow this train down?
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| Keeping an eye on your rivals |
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Even the smallest of operations can scout out the competition, and the results can be vital
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What's your take? What changes are you making in how you're marketing your business? Send your feedback to bstorm@bstormweb.com. | |
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