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Have a question, comment, or article suggestion? Let us know... | |
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Greetings!
Start the year off
right by developing your marketing plan now for the next 12
months. This week we share 5 resolutions for your business in
2009, look at how an east coast communications specialist is growing
her business, and provide some expert insight on what costs you
shouldn't be trimming anytime soon. |
| Marketing resolutions for the new year |
|
It's officially a new year and time to set your goals and
establish your plans for 2009. Consider these five resolutions to
make sure you keep your business moving forward over the next 12 months.
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Recession cost-cutting no-nos: |
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In
a sluggish economy, running leaner is a must but not every money-saving
measure is a good one. These experts discuss the moves you shouldn't
make during tough times, even if they seem like easy ways to cut costs.
Full article |
| Business Profile: Sweet Charity |
|
Every time Barb
Stegemann sells a copy of her self-help book at a charity event, she
donates 40% of the revenue. And even though the Bedford, Nova Scotia
communications specialist paid $10,000 last March to self-publish her
book, she has already recouped her investment, no doubt helped by the
good word-of-mouth her community involvement has spawned. Full article | |
| HR File: Employee relations pressure pointers |
|
The economic downturn has resulted in a few too many restless
nights for Miriam Chaney, a sales rep at a Toronto-based investment
firm. Her commission is poised to drop 40% to 50% this year compared to
last. Still, she feels lucky compared to many industry peers who fear
for their jobs.
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Do you have a story
idea, an article suggestion, a topic you'd like us to cover in an
upcoming issue, or your own marketing success story? Send us the
details to bstorm@bstormweb.com. | |
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