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| First time
reader? |
| | |
| Greetings!
If you build it, will they come? That's the
question not enough businesses ask themselves
before embarking on their entrepreneurial journey.
Unfortunately it's also the reason many close
their doors before their idea had a decent shot.
Get the full story below...
Good news travels
fast: Take 20 seconds to send
us the name of 1 business and you could win
$1000 from Best Buy, Costco, IKEA, or Staples...
Find out
how
This week: Use the lull to reinvent and
diversify, 9 free advertising solutions, How to
get people talking, Manage your sales force more
effectively, Success stories: Craigslist's Craig
Newmark, and more...
Plus: Got
work? From bookkeeping to
video production get in touch with the
right professionals right now through our new B2B
Directory |
|
If you
build it, will they come? |
|
One of the
biggest mistakes many companies make
is assuming that people will know about their
product simply because they've decided to create
it. Or almost as bad, that marketing will take
care of itself once the business is up and
running.
|
|
Use this lull to reinvent
and diversify |
|
The
beginning of a recovery is a good time for small
businesses to move from survival mode to strategic
examination of their operations in terms of new
products and markets.
|
|
9 free
advertising solutions |
|
When sales
slump due to a slow economy, a business owner's
first inclination is often to cut the marketing
budget. After all, one has fixed costs and cash
flow can be irregular. But marketing should be the
last activity you eliminate or you risk an even
faster downward spiral.
|
|
How to
get people talking |
|
Public
relations is about more than just media. Simply
coming up with new and innovative ways to get your
brand in front of your key audience, and letting
your best people take centre stage, can pay big
dividends.
|
Success stories:
Craigslist's Craig
Newmark |
|
Today, the
market value of the company is estimated at $1
billion. Yet they're not motivated by profit,
according to company founder Craig Newmark. "We
just have a very odd business model. Our model, in
a sense, is we can do well in business by doing
good for people."
|
MANAGEMENT & LEADERSHIP
Manage your sales force more
effectively |
|
Nobody
likes to be told what to do, especially
salespeople. Savvy managers understand that
sometimes it's far more effective to let
salespeople figure out for themselves what they
are capable of achieving.
|
|
Business to
Business |
|
find the products and services
your business needs...
bookkeeping | web design | client
appreciation | more...
news, notes, and
announcements from local
businesses |
|
Quick
Links |
|
Feedback
we want to know
what you think.
really.
view our archives
for all issues published this
year
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in reaching thousands of local
businesses?
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