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September 28, 2009                                                 

BC Edition
Featured Business
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Greetings!
 
Do you have an article or column you'd like to contribute to Brainstorm? Send us your story and you could be featured in an upcoming issue. For more information drop us a line. Submissions 
 
This week: 5 tips for closing the sale, 8 rules for asking effective questions, 10 essential Twitter apps, The simple way to innovate and differentiate, Collaboration: The enemy advantage, and more...
 
Plus: 
Save time by finding essential products & services for your business in our new B2B Directory. Listings, profiles, and direct links to local businesses & established industry professionals.
 
Forward this issue 
10 essential Twitter apps for marketers
To the casual user, Twitter looks like a simple bulletin board of often useless status reports. Yet, smart marketers are starting to find Twitter feedback quite essential to their overall social marketing plans.
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SALES & MARKETING: POWERED BY SANDLER TRAINING
8 rules for asking effective questions
Effective questioning means knowing what questions to ask the customer, and knowing how to ask them.  If you don't know what questions to ask, your time with the customer is wasted. 
5 tips for closing the sale
Many entrepreneurs have little or no experience in outside sales. Finding new prospects and explaining features and benefits - the stock-in-trade of salesmanship - can be difficult for an entrepreneur who isn't sales-oriented. But inexperience can be crushing when it comes time to close the sale.
At Amazon, marketing is for dummies
The world's best-known companies typically spend hundreds of millions of dollars a year on advertising and marketing to build their brands. Not Amazon. Instead of lavish ads, it invests in technology and distribution - and the results are startlingly effective.
2Q 
TECHNOLOGY & INNOVATION POWERED BY 2QCREATIONS - SEE BELOW
The simple way to innovate & differentiate
Many times business owners look for ways to create innovations  through elaborate add-ons or by attempting to create entirely new product or service categories, yet one of the best ways to create an innovation for your business is to take something people already understand and make it even easier. 
The car wash that comes to you 
We Wash Cars is a mobile on-site car detailing service in the greater Toronto area and Vancouver that runs entirely without an office. And their online booking and prepayment system has given a new sparkle to an old service.
Collaboration: The enemy advantage
Why drain your resources fighting the competition when you can build a better business by working with them?
Business to Business  
find the products and services your business needs...  
news, notes, and announcements from local businesses
the inside story on some of BC's leading small businesses
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