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| First time
reader? |
| | |
| Greetings!
Would you ever dream of collaborating with a
competitor to create a new product or launch a new
service? That's exactly what some businesses
are doing to open up new markets and make the most
of every dollar they spend. Get the full
story in Rivals band together to boost
business. Also this week, Do your
marketing materials sell? Marketing lowdown:
Differentiation, Show off your ideas with a
white paper, Back on the soap box, and a
profile on a unique service called Send Out
Cards...
Sign 'em
up: Take 20 seconds to send
us the name of 1 business and you
could win $1000 from Best Buy, Costco, IKEA,
or Staples... Go
Plus: Got work?
From accounting to web design get in touch with
the right people right now through our new
B2B
Directory |
|
Rivals
band together to boost
business |
|
A growing
number of small business owners are rethinking
their relationships with competitors and banding
together to survive the recession. Shared
distribution channels, referral agreements,
subcontracting, joint ventures and other
partnerships are cropping up among rivals...
|
|
Do your marketing
materials sell? |
|
As
marketing professionals we create collateral that
emphasizes our brand and who we are, but do we use
that material to sell our products and services?
|
Marketing
lowdown:
Differentiation |
|
Everyone's
looking for a way to differentiate his product
from his competitors'. Whether it's the bigger
this, the faster that, or the longest lasting
other thing, finding that key point of difference
means the difference between winning or losing the
sale.
|
|
Back on
the soap box |
|
Cause-based
marketing makes a resurgence as companies go to
greater lengths to be socially responsible
corporate citizens.
|
TECHNOLOGY &
INNOVATION POWERED BY 2QCREATIONS - SEE AD
BELOW
Showing off
your ideas in a white
paper |
|
Blogging is
no longer a quick way to show how smart you are,
and writing a book would be a terrific way to show
the quality of your thinking, but who has the
time? A number of experts say there is a
middle ground for showing off your ideas: write a
white paper.
|
BUSINESS PROFILE: SEND OUT
CARDS
Changing lives one card at a
time |
|
They say it
costs six times as much to earn a new customer
than it does to keep an existing one. If that's
true, then maybe we should be devoting
more time to staying close to our
current customers, rather than focusing so much on
new business.
|
|
Business to
Business |
|
find the products and services
your business needs...
news, notes, and
announcements from local businesses
the inside story
on some of BC's leading small
businesses |
|
Quick
Links |
|
view our archives
for all issues published this year
find out what else Brainstorm can do
for your
business
put
your message in front of thousands of local
companies
| |
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