| Featured
Business |
The creative approach to trade show
displays.
When three-seconds is all the
time you have to catch someone's attention, you
really need to be creative.
|
| Sponsored
Links |
You name it,
we'll print it.
Letterhead, business
cards, labels, banners, signs, posters, brochures,
and rack cards.
|
|
 Make a great
impression and increase your business
profile with an engaging
logo and eye-catching
communications.
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| First time
reader? |
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| Greetings!
Are you getting ready to take a run at one of
your big competitors? Before you strike make
sure you first figure out what the other guy
is doing. Get the full story below in How
to attack the leading brand. Also this
week, Four fundamental rules of small
business PR, Real-life lessons in using Google
AdWords, The truth about Canwest's collapse, and
more...
What's on your
mind? Have a suggestion on how we
can make Brainstorm better? Send your ideas,
comments, and feedback here.
You're the
expert. Interested in submitting
an article to be published in Brainstorm?
Email us at bstorm@bstormweb.com.
|
FROM THE
ARCHIVES
10 tips for selling in a
tough
economy |
|
You can
give in to the gloom or you can dig in and do the
things you need to do in order to survive and
thrive, no matter what the economic indicators
tell us. From prospecting to training to
understanding your customers better, Jeff Goldberg
offers these tips on how to prosper
now.
|
|
How to attack the leading
brand |
|
What's the
best strategy in a game of rock/scissors/paper? It
all depends on what strategy the other kid uses.
So too in marketing. Your best strategy often
depends on what strategy your competition is
using. This is especially true if you are trying
to compete with a No. 1 brand, perhaps the most
difficult job in marketing.
|
4 fundamental rules of small
business PR |
|
There are
many facets to public relations and small
businesses are not exempt from any of them. PR for
business can include anything from public
speaking to newspaper articles and community
participation to media communication. Here are
some basic rules of PR that apply to small
businesses...
|
|
|
|
Smart retailers are starting
to rethink their approach. Instead of just
slashing stock levels, slowing expansion, and
discounting deeply, they're getting creative about
managing inventory, adjusting product lines, and
dumping their addiction to promotional pricing.
|
Real-life lessons in
using Google adWords |
|
It used to
be that business owners often struggled to afford
advertising for their products or services. Google
AdWords has changed that by offering an
inexpensive way to spread the word. But if you
don't do some careful planning, you can easily
find yourself spending thousands of dollars with
little to show for it.
|
MANAGEMENT &
LEADERSHIP
The truth about Canwest's
collapse |
|
Canada's
biggest and most powerful media conglomerate, a
colossus in television, radio, newspapers and the
Web, has crumbled. It was built by the
larger-than-life visionary Izzy Asper, and his
prodigious legacy was squandered by the second
generation, particularly Leonard Asper, a son who
lacked his father's drive and his instincts, and
who now presides over the parcelling of his
empire.
|
|
Business to
Business
|
|
find the products and services
your business
needs...
news, notes, and
announcements from local businesses
the inside story
on some of BC's leading small
businesses |
|
Quick
Links
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Browse our library
- NEW
search our online database of
articles
find out what else we can do for our
business Back
Issues view our
archives for all issues published this
year
interested
in reaching thousands of local
companies? | |
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