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November 30, 2009                                                 

BC Edition
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Clear & clever communications for real-life people in real-world business.
 
Professional writers & editors help you deliver your message to your audience quickly, clearly
and with impact.
 Focused Networking

Build strategic allicances, network more effectively, enhance your business relationships, and generate quality referrals.
www.focusednetworking.com
  RScorplogo  
Make a great impression and increase your business profile with an engaging logo and eye-catching communications.
  Tax Detective  
 
 Why wait until tax time to get your refund?
 
Put more money in your pocket tomorrow by paying less tax today. Contact Eileen Reppenhagen, CGA to find out how.
604 943-7414
printvancouver
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You name it, we'll print it.
 
Letterhead, business cards, labels, banners, signs, posters, brochures, and rack cards.
 
visit maximumaccess.ca  
 
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Document Management Software
 
The fast track to the paperless office. Easy to manage, easy to use, and cost effective.
 
 
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On-time mobile bookkeeping services.
 
Bad bookkeeping will KILL your business.
Make sure your books are done right the first time. 
 
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Greetings!
 
Last week we asked you to respond to our poll question on whether you feel the Yellow Pages is still relevant to your business and if you still use it - either personally or professionally. If you didn't have a chance to cast your vote, send us a quick email to survey@bstormweb.com with one of the following four responses: Absolutely - I use the Yellow Pages regularly | Somewhat - I use it a few times a year | Not really - I almost never use it | Definitely Not - I can't remember the last time I looked at it.
 
This issue: Five ways to get more referrals, 10 reasons your marketing messages stink, Retailers get ready for Christmas, Social media not the answer for a weak brand, How to build a budget, and more... 
 
Plus: Too busy to read every issue? Check out our Most Popular Articles section to help you stay on top of the stories that are being read the most.
 Forward this issue
Tap into your super-consumers
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers know what they want, they'll buy a lot of it, and they'll pay a premium for it. They're passionate and engaged - and they exist in every category, from soft drinks and air travel to fast-food and oral care products.
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SALES & MARKETING: POWERED BY SANDLER TRAINING
10 reasons your marketing messages stink
You could write the most eloquent copy in the world, but it takes more than an ability to write coherently to drive consumer responses. Just as there are steps you can follow to ensure you write effective copy, there are also reasons why the copy you produce isn't working.
Retailers get ready for Christmas
Entrepreneurs tend to see opportunity in adversity, but the severity of the 2008 downturn sorely tested that. Here's what four current or former Inc. 500/5000 retailers learned from last year's collapse - and why they are feeling better prepared this year.
Five ways to get more referrals
If you're doing good work, have products that people enjoy, and provide a service and experience that exceeds expectation, chances are your business is benefiting from word of mouth referrals. While this occasional lead generation windfall may be great, there are things you can do to generate significantly more referrals.
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TECHNOLOGY & INNOVATION POWERED BY  VELVET PUMPKIN - SEE BELOW  
Social media not the answer for weak brands
If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere, you might assume that marketing people do nothing but talk about TGIF. That's Twitter, Google, the internet and Facebook. But will the skillful use of TGIF make your brand successful? Unfortunately not, TGIF is only half the story.
MANAGEMENT & LEADERSHIP
How to create a budget
Creating a budget is not glamorous, but a budget can help you gauge profitability, manage costs, and easily spot red flags. And it's especially prudent to know your numbers inside and out in today's economic environment.
BUSINESS PROFILE: VELVET PUMPKIN PRODUCTIONS
Captivate. Motivate. Educate. Inform.
First everyone said you had to have a website. Then you needed to start a blog and get on Facebook, LinkedIn, and Twitter. Now with Internet-mania in full swing and the desire to get quality placement on the top search engines paramount to generating any sustainable web traffic, the next wave of the new media revolution is here, and it's all about video.
Newsflash!
NEWS, NOTES, AND ANNOUNCEMENTS FROM LOCAL BUSINESSES
Brenda Phillips of First Services gets involved with the Tri-Cities Chamber | LA Translations launches new service - Your Multilingual Staff | WCS partners with the Victoria Conference Centre
Business to Business Directory - NEW  
FROM THE ARCHIVES
Most Popular Articles - NEW  
Other useful links            
see our work online at www.velvetpumpkin.com 
 
       
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Brainstorm Marketing Group | Suite 122, 1210 Falcon Drive | Coquitlam | BC | V3E 2E5 | Canada