| Featured Business |
Frogfile makes it affordable and convenient for you to source environmentally preferable office products. |
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It's Free! | |
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| Greetings!
As someone that plays a key role in the growth of
your business, you understand how an effective sales &
marketing strategy can impact your success. Unfortunately having the
right information is only part of the equation - you also need
the resources to put your ideas into action.
If you find yourself struggling to get your game
plan off the ground, or need some advice on how to develop the best
marketing strategy for your business, drop us a line.
We can help get those small projects like launching your own
eNewsletter out of the way, give you some suggestions on how to get
more mileage out of your marketing budget, or put you in contact with
one of the hundreds of marketing professionals that are part of our network to ensure your business gets the support it needs - when you need it the most.
Enjoy the issue, and have a great week. |
FEATURE STORY
An expert's guide to discounting |
|
Cutting
prices without cheapening your image or losing full-paying customers is
an art. Timing and flexibility are crucial, as is the ongoing
pursuit of creating new products and services to meet consumer
demand. |
| SALES & MARKETING
Don't know how to sell? You're not alone. |
|
If
you're in business, you're in sales. That's just the simple truth. And
sadly many people running their own business haven't a clue how to
sell. Follow these 7 tips to sharpen your skills and cash in on new
customers. |
| In-N-Out Burger's marketing magic |
|
How
do you build a word-of-mouth following for your product or service-and
then refrain from screwing it up if you're lucky enough for the concept
to gain traction? That's one challenge most companies would love to
wrestle with, but few do.
|
| Sales strategy: Funny business |
|
It's been the winter and now spring of our collective discontent.
Those in the business of selling aren't finding buyers. And those
buying appear immune to most sales pitches. How to cut through the
pervasive gloom? Try using humour. Read full article from Canadian Business |
| LEADERSHIP
See your business with fresh eyes |
|
When business is tough, you can't afford to hold onto
your old ways. The world around us is changing, and if you don't want
to be left behind, you need to change your point of view now. Get the full story from Entrepreneur.com |
| TECHNOLOGY & INNOVATION
The silver lining of cloud computing |
|
Doing
work offsite can save small businesses money and eliminate
hassle. Cloud computing allows companies to do just that by
providing outside computing power and freeing businesses from having to
manage their own systems, software, and infrastructure.
|
|
Quick Links |
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news & notes from local businesses
we want to know what you think. really.
view our archives for all issues published in 2009
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