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| Greetings!
My apologies if you tried to access the Globe and
Mail article and interview with Brian Burke last week and couldn't.
Some changes that were made to the Globe's website prevented the
article from being accessed, but if you're still interested here it is.
Also this week, an inspiring leadership story in A Radical Approach to Being a Great Leader, a piece on Guerrilla Marketing from Jay Conrad Levinson, and our feature article, Off the Wall: Why Different is Good looks into why being different can be great for business. |
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A radical approach to being a great leader |
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Every one of us has the opportunity to be a leader at different
times of our lives, the challenge is that we don't have the fortitude
to step up to the plate to become the type of leader that people trust.
This story is an inspiration to anybody ready to make real changes in
their life. Read the full story from a Gift of Inspiration |
FEATURE STORY
Off the wall: Why different is good |
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Want
to get people talking about your business? Then give them something
worth talking about. Standing out from the crowd by being different
isn't only good for PR, it's just good business. |
| SALES & MARKETING
Using the recession as an opportunity |
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A
primary theme of the high-energy general session of the Nielsen
Consumer360 conference was encouraging attendees to use the current
recession as a learning opportunity, in order to build better
relationships with consumers and reinvent business models.
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| Guerrillas use word-of-mouth marketing |
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Is
your message, product or service worth talking about? We certainly hope
so, because a recent study concluded that 53 percent of online traffic
comes from recommendations made by family and friends. This confirms
what guerrillas have always known: Word-of-mouth "buzz" is the best
advertising money can't buy... |
| Top 10 direct mail mistakes |
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There
are some people who make a career out of direct mail. Most people,
however, get the general idea but make errors along the way. Here
are the most common mistakes that you will encounter with a direct mail
campaign.
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| TECHNOLOGY & INNOVATION
How to cash in on web 2.0 tools |
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Many larger, high-profile Canadian firms have had runaway success
with social networking. What about smaller firms? Are there simpler
ways for them to use these tools and techniques effectively without
breaking the bank? The answer is a resounding "yes", experts say. Read full article from ITBusiness.ca |
LEADERSHIP
Keeping your cool - and your confidence |
|
Another day, another test of your convictions and resilience. But
there are proven ways to keep your poise while getting through today's
tough challenges. Here's how three leaders in three very different
situations responded confidently to crises. Read the full story from BNet |
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Quick Links |
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news & notes from local businesses
we want to know what you think. really.
view our archives for all issues published in 2009
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