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| First time reader? |
It's Free! | |
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| Greetings!
If you expect to be successful at anything, you
learn pretty early that a positive outlook can make a world
of difference in your performance. But when it comes to our current
economic challenges, ignoring the signs and pretending everything
is fine is not only naive, it can be downright dangerous. Find out
why in Recession? What recession?
Also this issue Brian Burke weighs in on what it
takes to be an effective leader, Tony Hsieh of Zappos.com explains why
presentations are the key to building your brand, and we look at how
retailers are getting more creative to keep their sales flowing... |
Recession? What recession? |
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LEADERSHIP
Brian Burke: Leadership & followship |
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| SALES & MARKETING
Build your list, grow your business |
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Email
marketing is an effective and inexpensive way to promote your services,
build stronger relationships with your customers, and grow your
business. And in a tough economy, building your email list becomes an
essential priority for a small business. |
| 10 strategies for the new sales professional |
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All
sales teams have a few sales superstars, recognized by everyone in the
company as the top producers. They are the envy of the sales
organization and the benchmark for new sales professionals as they
embark on their careers. But how did they get there? |
| Retailers get creative to keep shoppers |
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In
these challenging economic times, what's a store to do to make
sure it's still in business a year from now? Get creative and leverage
special events, unique contests, and other innovative ideas
to keep your shoppers shopping.
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| Delivering happiness the Zappos way |
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According
to Zappos CEO Tony Hsieh, which has grown from zero to $1 billion
in sales in just 10 years, business owners should give as many public
presentations as possible to help build their brand. "It's one thing to
read about your company, but when a customer can associate it with an
actual person, it creates a deeper, more meaningful connection." |
| TECHNOLOGY & INNOVATION
Tech for tough times: |
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PROFIT's story on one entrepreneur's search-engine optimization
techniques drew so many kudos that we just had to publish another one.
So, here are five more killer ways to boost your Google rankings. Read full article from Canadian Business |
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Quick Links |
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news & notes from local businesses
we want to know what you think. really.
view our archives for all issues published in 2009
interested in reaching thousands of local businesses? | |
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