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| Greetings!
This week we tackle a big issue for many small
businesses that struggle with the challenge of facing off against a
major corporation or big box outlet in Thinking Outside the [Big] Box.
It's been a tough go for many retailers that have had to take on this
issue, and now with a softer economy is their fate a foregone
conclusion?
Also this issue we keep the pressure on with
our weekly sales article, this one tackling how to handle objections in
a tough environment. Thanks to all of you that have submitted your
feedback and positive comments over the past few weeks, and remember to
forward our issues to a friend, colleague, or another business owner if
you read an article that you want to share. |
FEATURE STORY
Thinking outside the [big] box |
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With
a gloomy economic forecast and customers more focused than ever on
saving money, how does a small business that's trying to
compete with a big box giant who ultimately wants to wipe them out
survive and prosper? |
| SALES & MARKETING
Handling objections in today's tough environment |
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While
selling has always been challenging, it hasn't always required a
developed skill set to succeed. There have been times when sales
success could be had by tenacious effort or uncanny timing to offer
products or services when they are either hot or available at the
lowest price. Not anymore. |
| Maintain prices by being unique |
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Price
is the one indicator of quality everyone understands. Higher prices
often indicate higher quality, and customers visit small businesses
because they value quality over price. Even in tough economic times, a
small business can maintain higher prices by using out-of-the-box
thinking.
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| Mom's the word for marketing baby food |
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What's
the best way to get the word out about a new line of baby food? Through
new moms, of course. But a startup with a staff of two doesn't have a
lot of dollars to devote to marketing so these Toronto entrepreneurs
invented what they call their "ambassador program."
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| Newspapers could decline at faster rate |
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This year has already witnessed the closing down of several
newspapers and decreases in publication runs for others. Now, according
to one expert, as recession-hit advertisers shift spending away from
daily newspapers, print versions could become a thing of the past more
rapidly that previously thought. Read full article from Biz Report |
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TECHNOLOGY & INNOVATION
Virtual office management means effective communication |
|
A
virtual office in this era of cost-cutting can save you a great deal of
money. However, the prospective virtual entrepreneur needs to enter
into this state-of-the-art management concept with goals of hiring the
most appropriate employees and creating a fail-safe process.
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Quick Links |
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news & notes from local businesses
we want to know what you think. really.
view our archives for all issues published in 2009
interested in reaching thousands of local businesses? | |
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