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| First time reader? |
| |
|
Greetings!
This issue is dedicated to the one thing that's at the
core of every company's success - selling. If your sales pitch isn't on
the mark or dialled-in to the changing needs of your customers, you're
going to sell less. It's just that simple. And at a time when every
sale is an important one, why take the chance that your
skills, execution, or sales strategy aren't measuring up?
|
| SALES & MARKETING
Stop worrying and start selling |
|
You
can't take a breath without hearing more negative news about the
economy. Business has slowed down, new leads are drying up, and your
sales team is getting demoralized. It's time to do something
radical, like get back to the basics and start selling. |
| Five traits you gotta have to sell |
|
Stellar
sellers and entrepreneurs share great commonality, including
personality traits. An entrepreneur will excel because he or she has
such enthusiasm for her service, and her ebullience is embraced by
prospects accustomed to the same-old, same-old hackneyed pitches. |
| Top 10 dumb sales questions |
|
These
are tough economic times, making the job of an executive sales leader
even harder than usual. Needless to say, the last thing you need right
now is for your reps to hobble themselves by asking all the wrong
questions of their prospects. |
| TECHNOLOGY & INNOVATION
Blue ocean thinking can create waves |
|
Nintendo
did something that other beleagured brands could learn from: it stopped
attempting to catch up with its competitors and went after a new
market. It initiated a so-called "blue ocean" strategy - the notion of
creating a market where previously there wasn't one. |
| Tom Peters: Innovation is easy |
|
Regarded by many as
one of the most influential business minds who has shaped
the idea of modern management and led the way in
preparing businesses for the current era of staggering change, Tom
Peters discusses in this brief video why innovation isn't as
complicated as you think.
|
| LEADERSHIP
Go big or go under |
|
Now is the time to
focus on strengthening relationships with existing suppliers and
building new ones, developing and highlighting unique aspects about
your business and looking to capitalize on weakened competitors.
|
| Motivating your staff: carrots or sticks? |
|
Ken Villani is
having trouble with some of his store's 50 employees. Particularly in
this market, he cannot afford to risk alienating customers with poor
customer service. So what's the best way to retrain problem staffers?
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