| Featured Business |
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Planet Woman Ladies Fitness
Membership includes all aerobics classes. In-house personal trainer
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| Sponsored Links |
Stationary, brochures, catalogues, and folding cartons.
Great pricing, great quality,
30 years experience
604 720-2705
Custom photography
for business or personal
Photoart by Simpson
and signs, banners, trade show displays, backdrops, and flags
Alpha Imaging
Imagine It
Employee recognition, incentives, or corporate gifts. Thousands of products to fulfill your advertising needs.
Office Survival Kit
A fun, all-natural, de-stressing gift for your co-workers.
Perfect for workshops, retreats, or incentives.
Give yourself a break
20% off all spa services
Sashay Day Spa and Hair Salon
604 277-3205
and put your products in front of over 1000 businesses for only $20...
Email Marketing
250,000+ small businesses choose us for email marketing. Free trial.
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| First time reader? |
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Greetings!
Are you familiar with Blue Ocean Strategy?
It's about making the competition irrelevant - not by trying to
out-perform them in your existing industry, but by creating new market
space or a blue ocean. Defined as the simultaneous pursuit of
innovation, differentiation, and low-cost, many believe it's the key to
business success in the new economy. It's also the ideal time to apply
some BOS thinking to your business as a way to tap into new markets and
leave your competition behind. |
| Now's the time to seize market share |
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Amid
fierce competition, owners of small and medium-sized businesses who get
inventive about broadening their market stand to come out on
top once the economy recovers; their normally threatening rivals
preoccupied with licking their wounds will take months to recoup lost
ground and catch up.
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| SALES & MARKETING
The 'little guy economy' is flourishing |
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While
corporate giants are drowning or barely treading water, small shops
with low operating costs that leverage their smarts are staying afloat
and, in some cases, thriving.
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| Marketing: painless promotion |
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When
cash-strapped business owners struggle to do more with less during a
downturn, they're often tempted to slash marketing budgets. Before you
go down that road, use these inexpensive tactics to push your product
without busting your bank account.
Read full article from Profit Magazine |
| In sales, give 'em the unexpected |
|
Every sales meeting
you go to is really an ambush in disguise. The clients, prospects, or
customers you're going to see know precisely why you're arriving on the
scene and what your intentions are: to sell them something. Here's a
simple remedy for prospects that are waiting to crush your sales pitch
- don't give them one.
Read full article from Entrepreneur.com |
| TECHNOLOGY & INNOVATION
Is this the end for newspapers? |
|
As
of last Tuesday the Seattle Post-Intelligencer became a
100% online publication, with the final print run of its paper edition
already complete. Does this move sound a death knell for physical
newspapers?
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| Value is the new green |
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Until recently,
being green was the best way for companies to demonstrate a sense of
social responsibility, and for consumers to feel good about their
purchases. But now green is taking a back seat to a new core
value - value.
Read full article from the Wall Street Journal |
| LEADERSHIP
Low-cost ways to motivate employees |
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Aside from cutting
expenses, delaying payment of bills, ramping up collections and
altering their business models, employers can try low-cost ways to
motivate their employees to increase revenue and profitability... | |
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