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Eagle Ridge Press | |
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Greetings!
When
business is slow it's easy to blame it on the economy, and that
probably has at least something to do with it. But if your
salespeople aren't performing, your marketing's out of sync, or no one
wants your products, then these are challenges you can (and better) do
something about - and they can impact your success a whole lot more
than an economic downturn. |
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Stand out from the crowd |
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If you want people to remember your business, then you need to be different. And if you're different and good at what you do, then that's a nearly unbeatable combination.
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| Turbocharge sales in turbulent times |
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When
companies are hit with declining sales and shrinking margins, the
options can start to look bleak. And attacking one challenge can make
the other worse. But one powerful way to shore up both sales and
margins in a downturn is to make your salesforce more effective.
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Top 5 reasons customers don't buy your products
Are
you spending time marketing your product, but still not selling as much
as you'd like? The truth is consumers have needs and steps that they go
through that persuades them to buy. If your marketing isn't meeting
those requirements it's probably the reason your product isn't selling.
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| Sales tips for a tough economy |
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There
is no shortage of advice about how to increase sales in this tough
economy. The problem is that many of the ideas are not new or are
overly specific. Still, if you search long enough, there are nuggets
worth considering...
Read full story from the New York Times |
| 10 tips for an effective ad campaign |
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The
goal of advertising is to cost-effectively reach a large audience and
attract customers. If done correctly, advertising can enhance the
success of your business. Here are 10 advertising tips to pay attention
to:
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| A lesson in clever marketing |
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Few
companies succeed by selling a product that pretty much no one can use.
Yet Randall Strossen has grown his Nevada City (California) company to
$3 million in sales by doing just that.
Read full story from Business Week |
| A guide to effective copywriting |
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Whether you're a small-business owner, an eBay
seller, or simply trying to break into the copywriting industry,
understanding the fundamentals of writing sales-oriented copy can
put you on a path to success.
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