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Greetings!
Innovation,
effective marketing, and strong leadership. Three of the keys to a
successful business, and three topics we'll be focusing on in future
issues. Speaking of leadership, Peter Simpson shared this message
in his column from the Vancouver Sun; what do you see when you separate
the second word of the following: OPPORTUNITY ISNOWHERE
- Opportunity is Nowhere or Opportunity is Now Here? The message?
Your outlook can play a pivotal role in your performance and ultimately
your success, so it pays to be positive. Something to think about... |
| SALES & MARKETING
Do more with less |
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Just
because times are lean doesn't mean you have to sacrifice your
hard-earned market share. Use the downturn as a chance to supplement
your marketing and advertising activities with targeted public
relations campaigns that capitalize on the brand awareness you've
already cultivated.
Read full article from Entrepreneur.com |
| Want attention? Spring a surprise |
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Amid
a glut of marketing messages preaching value and savings to a frugal
public, marketers would do well to present consumers with something
that makes them incredulous, according to Andy Nulman.
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| Neuromarketing: more brain, more gain |
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| INNOVATION
Learning from the Pros |
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Customer
service is key for both the founders of Craigslist and Zappos. Craig
Newmark and Tony Hsieh say their clients' needs must come first... and
profits were sure to follow. |
| Google finds its voice |
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The
future of the phone gets a bit closer to reality with the introduction
of Google Voice. The key feature of Google Voice is that it recognizes
the words in a voicemail message left for you, and can then email the
transcript to your inbox or deliver it to your phone via SMS - kind of
like having a digital personal assistant managing your calls for
you.
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Capitalists of the prairie |
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A
tiny Kansas City start-up now handles 10 percent of all U.S. stock
trades. How BATS took on Wall Street to shake up the financial
establishment.
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| LEADERSHIP
Off the rails |
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Change-resistant leaders can side-swipe a company. But if they have the courage to innovate, it could just pay off.
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