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| Greetings!
This week in Finding Open Water we take a look at a true example of Blue Ocean thinking and how sometimes you need to reinvent your business - or risk losing it altogether.
Also this issue, What Do Customers Really Want? - some insight into how to make sure you don't let your best customers slip away, and our feature story Rock, paper, scissors outlines an innovative approach to developing a balanced marketing attack for your business. Finally, in our business profile feature, learn how you can pay less tax by checking out Eileen Reppenhagen, the Tax Detective.
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FEATURE STORY
Rock, paper, scissors |
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Developing
a multi-pronged marketing attack for your business may not be
so complicated after all. Just remember to incorporate all three
of these components; on-site, in print, and online - or rock,
paper, and scissors. |
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SALES & MARKETING - POWERED BY SANDLER TRAINING
Integrated marketing boosts trade show results |
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With
the economic downturn taking its toll on marketing budgets, running an
effective integrated trade show marketing campaign has become more
important than ever. |
| What do customers really want? Here's how to find out. |
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In
a recession, you simply cannot afford to let any profitable customers
slip away. And in this environment especially, it's easier to sell
additional products to existing clients than to look for new ones.
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Finding open water |
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At
times the marketplace can force a business to make brutal decisions.
When an important arm of your business is being squeezed by
competitors, you have two choices: put the division out of its misery
or be bold and reinvent the entire line of business. |
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Branding: Tips for building Me Inc. |
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Your
company's personality lies in its brand, and in the small business
world where personal connections have as much to do with customer
loyalty as with the quality of goods and services being offered,
there's a lot riding on your brand. |
| BUSINESS PROFILE
Eileen Reppenhagen - the Tax Detective |
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Death
and taxes. Two things we can be absolutely assured of in life. We can't
do too much about death, but when it comes to lowering your taxes you
may have more options than you thought.
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| MANAGEMENT & LEADERSHIP
Being a bad leader: 5 ways to improve your leadership abilities |
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Harvard
Business Publishing recently reported on "The 10 Most Common Leadership
Shortcomings." Below are five of the 10 shortcomings you can instantly
avoid by improving your communication skills.
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Quick Links |
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news & notes from local businesses
we want to know what you think. really.
view our archives for all issues published in 2009
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