| Featured Business |
|
Bad bookkeeping WILL kill your business!
Make sure your books are done right the first time.
Don't let CRA shut you down because of bad bookkeeping!
|
| Sponsored Links |
If your business needs a great logo, website, or printed marketing materials,
 Are you looking to increase your clients and reduce your cash expenses?
and signs, banners, trade show displays, backdrops, and flags
|
| Business Links |
B + B Printing
Stationary, brochures, catalogues, and cartons.
Great pricing, great quality, 30 years experience
Prepay for any 3 spa services and receive the 4th one FREE!
Sashay Day Spa and Hair Salon
Put your business in front of thousands of prospects for a penny each.
250,000+ small businesses choose us for email marketing. Free trial.
|
| First time reader? |
It's Free! | |
|
| Greetings!
This week we take a look at the benefits and
pitfalls of email marketing and how it can help drive renewed
growth in your business in A Recession-proof Marketing Strategy. Also this issue, some insight into the future of direct mail, a piece from CNN on maximizing your referrals in Get Your Customers to Sell for You, and a feature on how to reduce sales expenses in Cutting Sales Costs, Not Revenue.
Finally, if you're looking for a quick, easy, and free way to promote your business check out our Forward to a Friend promotion by following this link. |
FEATURE STORY
A Recession-proof marketing strategy |
|
When
business slows down, finding new customers and re-connecting with old
ones becomes your top priority. Email marketing has established
itself as a low-cost and highly effective marketing strategy - but only
if you use it properly and know what you're doing... |
| TECHNOLOGY & INNOVATION
Study: Printed direct mail to suffer |
|
The
rise of the Internet has taken its toll on a number of media and is
about to claim its third analog victim: direct mail. The largest of the
print media, printed direct mail will decline 39 percent over the next
five years according to a study from Borrell Associates...
|
|
SALES & MARKETING - POWERED BY SANDLER TRAINING
Get your customers to sell for you |
|
More
entrepreneurs are embracing a simple metric that measures referrals -
and helps boost profits. What exactly is this magical metric? It's
called a Net Promoter Score, and essentially it measures customer
satisfaction and referrals.
Read full article from CNN |
| A $25 Million press release |
|
Want
to get some free media exposure? The headline has alot to do with it,
but unfortunately too many press releases display boring headlines and
even more lifeless copy - which isn't the sort of story that ends up on
the front page of The New York Times or gets argued about on The View.
|
| The 5 biggest sales management blunders |
|
Hiring
a sales staff for your small business comes with the responsibility to
provide effective sales management. Learn the biggest sales management
blunders and how you can avoid them.
|
|
In advertising, consistency pays off |
|
Sometimes
in advertising your message doesn't really matter. Your ability to
sustain a long-term advertising program shows customers that you're a
stable, successful, and reliable brand.
|
LEADERSHIP
Cutting sales costs, not revenue |
|
Courageous companies can use the downturn to make their sales operations not only less expensive but also more effective.
|
|
Quick Links |
|
news & notes from local businesses
we want to know what you think. really.
view our archives for all issues published in 2009
interested in reaching thousands of local businesses? | |
|
|
|
