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| Greetings!
Are you too busy to read the paper
or magazines? Unfortunately you could be missing out on valuable
information to keep your business on the leading edge. That's why every
week we scan over 200 articles from dozens of sources to bring you the
latest ideas, insight, and information to help your business - without
taking more than a few minutes of your time in the process.
This week: Quick and easy PR,
Networking for the shy entrepreneur, a Summer marketing strategy,
7 leadership killers, How to create your own ideavirus, and a profile
on Number Crunchers mobile bookkeeping...
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10 rules for quick and easy PR |
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A
good public relations strategy is an alternative to advertising.
Effective PR is a cost-effective way to gain editorial exposure for
your product, get more leads, generate more sales, and build a great
brand.
|
|
SALES & MARKETING - POWERED BY SANDLER TRAINING
Networking for the shy entrepreneur |
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You
know you have to do it. You've been meaning to do it. And now that the
recession is here, you wish you had done it sooner. But networking can
be extremely difficult. Still, by putting off any real effort to
network, you have not used the opportunity to create mutually
beneficial business relationships.
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Summer strategy: Cut costs, not corners |
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The
summer months can mean a drop in business for many companies, and when
sales are already slow you can ill afford another dip. Now's the time
to take advantage of the current economy, capitalize on new technology,
and get back to the basics in order to get more mileage out of the
money you do spend - and trim your expenses at the same time.
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Get your story straight |
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In
every great movie, there are five constructs that can be applied to
guide narrative-based brand strategies: setting, hero, villain, mission
and success. Successful brands are stories told well, so who better to
turn to than the best storytellers: Hollywood.
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Spreading your ideas - How to create your own ideavirus |
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No
two industries rely on these eight fundamental principles in precisely
the same way, but virtually every ideavirus uses some of these
principles in an extraordinary way - and just about every one
could be improved if it expanded further into the other areas.
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MANAGEMENT & LEADERSHIP
Great ideas: 7 leadership killers |
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As
an entrepreneur, getting others to follow you when they don't have to
could be your greatest ongoing challenge. In The Truth About
Getting Your Point Across, author Lonnie Pacelli helps the cause of
aspiring leaders by revealing the seven major barriers that can inhibit
business owners from becoming great leaders.
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BUSINESS PROFILE - NUMBER CRUNCHERS
Relieving your paperwork nightmare |
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Are
you ready to start working on your business instead of just in your
business? That's the question company president Randall Orser asks
before anything else. "We empower businesses to focus on what they do
best...." |
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Quick Links |
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news & notes from local businesses
view our archives for all issues published in 2009
find the products & services your business needs
interested in reaching thousands of local businesses? | |
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