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| The B2B Directory |
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Need a new sign or decal?
A direct mail piece? A new logo, website, or trade show display?
|
| First time reader? |
 | |
|
| Greetings!
Thinking about giving your website an overhaul? Do
you need a new sign or banner for an upcoming trade show? Are you
spending too much time trying to balance your books instead of finding
new customers? Check out our new B2B Directory for listings, profiles, and links to the products and services you need to make your business a success.
This week: 5 strategies for
selling during a recession, best ways to pay your sales staff,
promote your business with online video, how to stay creative under
pressure, and how Nintendo delights its customers...
|
|
Back to basics: Small business marketing |
|
There
are basic strategies you can put into place to market a small business
on a budget. Learn how you can be creative in marketing your company
and in return grow your business organically without spending thousands
of dollars. |
|
SALES & MARKETING - POWERED BY SANDLER TRAINING
5 strategies for selling during a recession |
|
During
an economic slump, it's tough for even the best sales professionals to
close deals. Downturns prompt executives to slash discretionary
spending as companies face intense pressure to show quick returns on
investment and once-loyal customers eye cheaper competitors. But some
companies still manage to close deals - or at least tee up for renewed
sales in the inevitable rebound.
|
Marketing lowdown: The free lunch does exist |
|
Today,
in this increasingly digital economy, free really means free. Maybe
somebody has to pay, but it's seldom you. You won't see Yahoo! or
Wikipedia showing up on your credit card bill. So how do you pay? With
your time and attention. |
Best ways to pay your sales staff |
|
If
your sales reps aren't producing enough, it may be because your
compensation plan is askew. Some tips on tailoring it to your business.
|
Promote your business with online video |
|
Whether
you're General Motors or the corner convenience store, you probably
could use a little more business. The question is how to get the word
out about your products or services to the people who need them. One
hot technique these days is to use short videos.
|
|
How Nintendo delights its customers |
|
In
this economy, as companies try to do more with less, a customer
experience mindset will help identify new opportunities to surprise,
delight, and satisfy - using resources you already have.
|
MANAGEMENT & LEADERSHIP
How to stay creative under pressure |
|
Creating urgency to save a sinking ship is imperative. Working
long hours to do so is also critical, but working day after day for
months on end without a break is a bad idea. |
 Looking
for some great entertainment this summer? Check out Theatre
Under the Stars in Stanley Park. For showtimes and more information
click on their logo to the left. |
|
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|
Quick Links |
|
view our archives for all issues published in 2009
find the products and services your business needs
interested in reaching thousands of local businesses? | |
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