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| The B2B Directory |
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Need a new sign or decal?
A direct mail piece? A new logo, website, or trade show display?
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| First time reader? |
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| Greetings!
Ever wonder why one marketing idea hits a home run
while a similar attempt by someone else falls on its face? Why some
businesses draw huge crowds to their events and others are a complete
failure? Sometimes it's because priorities get screwed up and
your sales & marketing programs aren't in sync. Get the full story
in The difference between good and great.
Also this week: Recession-proof
selling, how to use fusion marketing to take your business to the next
level, what crowdsourcing means for innovation, business plan basics,
and a showdown between Amazon and Apple...
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FEATURE STORY
The difference between good and great |
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Why
is it that some promotions and marketing ideas work like magic while
others fall flat? Why some companies seem to have the midas touch and
others can't do anything right? It could be because you're confusing a
great marketing opportunity with just a marginal selling
opportunity. |
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SALES & MARKETING - POWERED BY SANDLER TRAINING
Business plan basics |
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A
business plan is your road map to success - not just a tool used to
attract funding. Taking the time to research your intended market, set
your goals, and outine how you plan to reach those goals will help you
base decisions on solid facts instead of your gut. |
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Use fusion marketing to take your business to new heights |
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As
entrepreneurs, we always think we have to do things alone, but its
amazing the synergy available from collaborating or aligning with
others. Fusion marketing can take your business to levels you never
thought possible before now. |
Amazon taps its inner Apple |
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With
the introduction of the Kindle and his aggressive push into e-books,
Jeff Bezos is emulating Steve Jobs and has traditional publishers
running scared. Apple may be a different story
however. |
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What crowdsourcing means for innovation |
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A soured economy has prompted a boom in crowdsourcing, but this is a creative, efficient trend that will outlast the recession.
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MANAGEMENT & LEADERSHIP
Raising morale in a sinking economy |
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One
study finds it's the biggest challenge facing employers today. How to
boost it: Tavia Grant of the Globe and Mail looks at what works and
what doesn't.
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BUSINESS PROFILE - BCN CONSULTING
Recession-proof selling for your business |
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In
today's turbulent and unpredictable economy, getting the most out of
what you've got isn't just critical, it's essential. And when it comes
to getting more out of your sales team or your own sales efforts,
proper training can often be a forgotten key to a company's success.
Read full article |
 What
better way to spend a summer night than checking out Theatre
Under the Stars in Stanley Park. For showtimes and more information
click on their logo to the left, or to receive your $5 off coupon
contact us here. |
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Quick Links |
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news & notes from local businesses
view our archives for all issues published in 2009
find the products & services your business needs
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