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| First time reader? |
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| Greetings!
Is your
business feeling the effects of a slow economy? While most
companies are, others are finding new ways to grow by
exploring opportunities they were too busy to look
at when business was booming. If ever there was a time to try out
a new idea, test a new program, or tap into a new market - this is
it. This week: What to look for when
outsourcing your marketing, key steps for telesales success, how Dell's
making money off Twitter, marketing lessons from the lemonade stand,
and why attitude is everything...
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What to look for when outsourcing your marketing |
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It's
not a secret that many companies that downsize, re-prioritize or expand
find outsourcing to be a cost effective decision to fulfill certain
corporate functions. Outsourcing has become an essential aspect of
business strategies - and this includes marketing. |
|
SALES & MARKETING - POWERED BY SANDLER TRAINING
Open so you can close |
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Why
is it that so many salespeople choose to focus on learning new closing
skills? If you find yourself focusing on how you're going to "close"
your customer, you may be making selling harder than it needs to
be.
|
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Marketing lessons from the lemonade stand |
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While
it's true that many customers are seeking deals these days,
money-centric messages can make people focus more on the cost and less
on the benefits. |
Key steps for telesales success |
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With
so much noise about online advertising and social media, the topic of
telesales seems kind of outdated, if not obsolete. Yet in today's rough
economy, telesales may be even more important; that is, it can be an
effective way to get someone to ultimately buy your product. |
|
Dude - Dell's making money off Twitter |
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Before
Twitter, companies who wanted to reach out and touch someone risked
being accused of digital assault, but Twitter let's you speak all you
want without offending anyone who doesn't want to listen. Even
better: your biggest fans viral market for you, by re-tweeting to their
followers.
|
BUSINESS PROFILE - McBRIDE CONSULTING GROUP
When you don't know where to start |
|
Have
you ever been given an important new project to take the lead on, been
frustrated with the time it's taking to move your organization toward
its strategic goals, or simply wanted to make your business more
competitive? That's when you could benefit from essential project
management skills. |
MANAGEMENT & LEADERSHIP
Why your attitude is everything |
|
One
of the most important steps you can take toward achieving your greatest
potential in life is to learn to monitor your attitude and its impact
on your work performance, relationships and everyone around you.
|
 This
summer at Theatre Under the Stars: Annie & Thoroughly Modern
Millie. For ticket info click on their logo, or for a $5 off admission
coupon, contact us. | |
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Quick Links |
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news & notes from local businesses
view our archives for all issues published in 2009
find the products and services your business needs
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