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| Greetings!
As your business enters a new decade, here's something to focus on
to ensure a bright outlook for 2010: Be different. Different gets
noticed, different gets talked about, different gets remembered, and
different captures the attention of the media. So push everything else
aside and make a resolution to be bold enough, brave enough, and
creative enough to try something your competitors are afraid or
not willing to do to make your business completely
unique from everyone else's.
This issue: Online
marketing reaches a tipping point, Top 10 marketing trends for 2010,
Dealing with a customer who wants a better price, How social media can
help your business, and more...
Plus: Check out our B2B Directory
for listings and profiles of local professionals to help you out with
everything from accounting to graphic design to writing & editing.
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Online marketing reaches tipping point |
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When
three business people last week asked to pick my brains on social
media, I realized marketing has reached a tipping point. While
broadcasters and cable companies squabble over slumping ad revenues,
more businesses finally seem to be engaging with online marketing.
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Outstanding sales results depend on.... |
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There
is one phrase that sets top sales performers apart from the pack:
Customer focus. This is because outstanding sales results depend on the
ability to think from the customer's point of view, while understanding
the customer's agenda, buying cycle and best interests. |
Top 10 marketing trends for 2010 |
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Since
your trend-marketing returns are only as good as your ability to make
educated guesses, here's some advice to help you avoid turning educated
guesses into marketing messes. The following list features the top 10
internet marketing trends for 2010 and tells you whether to invest,
test or let it rest.
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Dealing with a customer who wants a better price |
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You're
doing everything in your power to get the lowest possible price from
your suppliers. And not surprisingly, your customers are trying to get
the best possible price from you. So what's the best way to make sure
that you can maintain your prices and get the most money out of each
transaction? |
It's not the rats you need to worry about |
|
If
you want to know if a ship is going to sink, watch what the richest
passengers do. iTunes and file sharing killed Tower Records.
Amazon and the Kindle have killed the bookstore. And fax machines
almost killed Fedex. If your ship is sinking, get out now. By the time
the rats start packing, it's way too late. |
How can social media help small business? |
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Small
businesses are set to increase the time and effort they spend on social
media marketing, but research on its effectiveness has been mixed. In a
survey from Citibank the majority of small-business executives found
social networks no good for expanding their business.
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MANAGEMENT & LEADERSHIP
Bringing on the Eureka moment |
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Genius,
says Thomas Edison, is 1 percent inspiration, 99 percent perspiration.
We can't help you with the first part, but here are some tips to make
the majority of the creative process more effective.
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A helping hand for small biz |
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Mapping
out the right strategy for your business isn't
easy. You're inundated with information, overwhelmed with new
ideas, and often at a loss for where to focus your time, energy,
and resources. If you need a hand putting together your 2010 marketing
plan or some help making your business more memorable, drop
us a line at bstorm@bstormweb.com. |
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Business to Business Directory |
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