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Are you considering some personnel changes in your organization?
If you're about to drop the axe, make sure you're doing so for the
right reasons. As PetSmart recently found out, getting rid of an
employee without sufficient cause can cost you through bad
press and negative word of mouth. For the full story from
Inc., click here.
This week: 10
breakthrough PR techniques, 8 rules for good customer service, The more
you know the more you'll sell, Small business lessons from Tiger Woods,
Innovation's accidental enemies, The productivity dilemma, and
more...
Support a local business: Tune
up your PC's, get your own video produced, or find a bookkeeper,
graphic designer, or sign company quickly and easily with our B2B Directory.
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10 breakthrough PR techniques |
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Forget
trade shows, advertising, even direct marketing - the best bang for the
corporate marketing buck is public relations, but only if you know what
you're doing. Unfortunately, most companies don't have the secret PR
sauce and, frankly, the same is true of far too many agencies. |
SALES & MARKETING POWERED BY ACHIEVING EXCELLENCE - WHO WE ARE
8 rules for good customer service |
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Good
customer service is the lifeblood of any business. You can offer
promotions and slash prices to bring in as many new customers as you
want, but unless you can get some of those customers to come back, your
business won't be profitable for long. |
The more you know, the more you'll sell |
|
Some
companies base everything they do on stats, surveys, and detailed
market research, while others choose to follow their instincts and rely
solely on hunches or their own personal opinions when making strategic
decisions. While both can be effective, going with your gut can
be a risky move that may leave
you second-guessing your decisions and jeopardizing the
financial well-being of your business. |
Small business lessons from Tiger Woods |
|
Have
you had your fill of the Tiger Woods story yet? If not, you're in luck.
It continues to pop up in the news cycle even after all these weeks. It
didn't have to be this way. |
Innovation's accidental enemies |
|
For
many companies, innovation is the stuff of fairy tales: fanciful ideas
and lurking dangers - all of it unconnected to reality. So it's no
surprise that we find it such a struggle. Innovation is killed with the
two deadliest words in business: Prove it. |
The productivity dilemma: To do or not to do |
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Many productivity and time-management experts say the most helpful list you may ever create is one outlining what not
to do. By taking a realistic look at how you spend your time, you can
determine which activities don't yield valuable results in return for
the time and effort they require. Then you can cut those time-wasters
out of your life. |
If you're in business, you're in sales |
|
In today's competitive marketplace, the difference between success and failure often comes down to how well you can sell. And
whether you lead a team of salespeople or are running your own
business; improving your selling skills, increasing your leads &
conversions, and closing more accounts can have a huge impact on your
bottom line.
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eNews
NEWS, NOTES, AND ANNOUNCEMENTS FROM LOCAL BUSINESSES |
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Number
Crunchers finds a friend | Achieving Excellence unveils
a new website | Ignite your business with Liam Brown of Sidestep
Coaching |
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Business to Business Directory |
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Most Popular Articles - NEW |
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