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| Greetings!
Sometimes the customer may not always be right after all.
A story in the New York Times last week looked at a small Chicago
pizza shop with a unique approach to their business. First, they
have no desire to grow, and second, they don't really care what their
customers think. And guess what? Business is booming. For the full
article, check out Small by Choice, Whether Clients Like it or Not...
This week: You can
do better, Sales strategies for a tough economy, 10 traps for
entrepreneurs to avoid, Stop trying to be better than the competition,
5 principles of breakthrough success, 10 challenges for your new year,
and more...
Need some sales help? Our
new eNewsletter sends the best sales tips, ideas, strategies, advice,
and insights directly to your inbox every 14 days. More info
Worth a look: Whether you need new business cards, a business coach, or a sizzling new website, don't forget to browse through our B2B Directory for listings and profiles of local experts to help you every step of the way.
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If
you want to get better results from your marketing efforts, it's
not as complicated as you think. Consistently the best campaigns have 4
key things in common, and none of them requires a boatload of money to
put into place. |
|
Sales strategies for a tough economy |
|
There
can't be a person on the planet who remains untouched by the economic
stress that unfolded in the past year. This new normal continues to
re-create itself daily, and just about the time we think we've got it
figured out, something new emerges. |
10 traps for entrepreneurs to avoid |
|
With
the new year dawns new hope. Some will hit the treadmill. Others will
clean out that musty closet or dump their loser boyfriend. And still
others will muster the courage to leave their still-limping employers
and strike out on their own. |
Stop trying to be better than the competition |
|
So
many business owners or would be start-ups sit around this time of year
trying to figure out how they can be better than the competition -
better product, better service, better features, and the real killer,
better price. What they should be doing is figuring out how
they can simply be different. |
5 principles of breakthrough success |
|
Breaking
through is something the world celebrates. In the marketplace, brands
that break through have done something extraordinary. And these brands
are realizing that it is possible to do something that is intensely
meaningful and also more profitable. Not to mention a lot
more fun. |
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MANAGEMENT & LEADERSHIP
10 challenges for your new year |
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It's
the new year - time to reflect on what you accomplished last year and
how you will make this year even better. Some people say resolutions
last only until the first crisis erupts. However, most say resolutions
are effective guidelines toward organizational success. |
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If
you want to improve your sales performance you need to be armed
with the knowledge to help you ask better questions, overcome
tough objections, and become a better closer. Our new eLetter can help
you do just that by delivering some of the best
sales tips, strategies, ideas, and advice directly to your inbox
for under $1 a week. |
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Business to Business Directory |
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