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January 11, 2010                                                 

BC Edition
Featured Business
  Greenway Legal Services 
   
 
Wills, estate planning, legal and notary services for businesses & individuals
 
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On-time mobile bookkeeping services.
 
 What would you rather be doing?Selling more
or pulling your hair out?
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Professional writers & editors help you deliver your message to your audience quickly, clearly and with impact. 
     
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You name it, we'll print it.
 
Letterhead, business cards, labels, banners, signs, posters, brochures, and rack cards.
Greetings!
 
Have you set any new business resolutions for 2010? Here's two that should be included in your list if they aren't already: 1) Invest more time into free and low-cost eMarketing opportunities like social networking, email marketing, and Google Adwords, and 2) Boost your visibility and enhance your reputation by throwing your support behind a charitable event or foundation. Cause marketing has not only been proven to be an effective marketing strategy, but offers positive benefits to your community that go well beyond your balance sheet. 
 
This week: 8 ways to make your business different, Top 10 sales mistakes, Some inspiration to make 2010 a success, Focus your social media strategy, Google, Apple spar in heavyweight tech battle, and more...
 
Don't miss our B2B Directory if you're on the hunt for a local business or professional to help you with everything from legal advice to web design, accounting to event planning, or printing to video production...
  
 Forward this issue
8 ways to be different
Last week I suggested you should dedicate 2010 to being different. But let's be honest, some people are more creative than others and coming up with a 'different' strategy isn't always easy. With that in mind, here's 8 ways you can stand out, be recognized, and get your business noticed...
 SALES & MARKETING
Top 10 sales mistakes
Every salesperson, regardless of the industry, product, or skill level, makes mistakes. Here are some basic mistakes to avoid and some tips for selling more and having happier customers.
Some inspiration to make 2010 a success
We've never been big on those inspirational posters that uninspiring managers put up on the office walls. You know the ones. They show a picture of a kitten desperately grasping a tree branch with a caption like, "Hang in there, baby," or a lone eagle flying above the countryside, with the words "Dare to soar." Still, we can all use some inspiration now and then.
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Focus your social media strategy
Much has been touted about the new social media tools that allow small businesses unprecedented access to marketing channels in the digital space. Now a small business entity can become as famous as a major brand, thanks to the power of viral online marketing. So what should you focus on before jumping full-force into a social media marketing effort? 
Google, Apple spar in heavyweight battle
Growing use of 'super' phones for Web surfing has become a flash point between giants as one launches a handset, the other buys Web advertising company.
BUSINESS PROFILE: PISTOL & BURNES 
Making a difference in your office and your community
When you hear the name Pistol & BURNES, coffee doesn't automatically come to mind. Even though it is so much more than just family operated and 100% Canadian-owned, first and foremost this is a coffee roasting company.
Sales need a boost?
If you're looking to improve your selling skills, keep your sales team motivated, and increase your overall sales performance, High Performance Selling is for you. Our new bi-weekly newsletter sends the latest, most informative, and most insightful sales articles, strategies, tips, and advice directly to your inbox for under $1 a week...
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