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January 26, 2009                                                 

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Greetings!
 
Could an economic slowdown actually benefit your business? It can if you're willing to be bold and take a few risks, and are able to capitalize on competitors that are cutting back. Find out more in Some Businesses Think Big During the Downturn. 
 
And what do you do when you've run out of creative ideas? Go to your customers for the answers, like the owners of Threadless did in Design on a Dime.... 
Design on a dime
Have you hit a creative wall with your business? One way to break out is to consider 'crowdsourcing' - getting your customers to do your creative work for you. Take a look at how one Chicago company used its customers' creativity as an innovative way to ensure sales. 
  
 
Want to read more on this topic? Check out the story below...
Crowdsourcing: Using consumers as creators
Every business has customers who are sure they could design the products better themselves. So why not let them?
Some businesses think big during the downturn
The recession offers bold firms an opportunity to increase market share, but the risk can be huge. While many companies are firing staff, shelving renovation plans, and pinching pennies, others are expanding.

Read full article from the LA Times
How to elevate your brand  
 
Brands can achieve a significant elevation by staying true to themselves. It's no easy task but the end result will be a virtually unassailable brand position.
Retailers overhaul business as consumers pull back
For years, retailers could afford to be sloppy about running their businesses because customers kept buying. Not anymore.
 
Does your business depend on selling to other businesses?  
 
Are you trying to watch what you spend but still need to find cost effective ways to generate new leads? What if you could reach hundreds of businesses in your area for just $18...
What's your take? What impact do you expect the economy is going to have on your business in 2009? Send your comments to bstorm@bstormweb.com.
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