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| First time reader? |
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| Greetings!
If your sales are stagnant or your industry is feeling
the economic pinch, it may be time to take your business in a
different direction. Businesses that identify new opportunities or
find ways to improve their existing products and services are far
better positioned to survive an economic slowdown as well
as flourish when things turn around. For some real-life examples
of innovation in action, take a look at Slow Sales? Maybe it's Time to Innovate below.
This week: How to
get great testimonials in 15 minutes, Social media a boon to soloists,
10 marketing trends for 2010, Crowdsourcing is broken: How to fix it,
The single best way to motivate workers, and more...
Who doesn't like something for free? Check out these special offers from three of our sponsors: Get your PC tuned up for free courtesy of CPG Systems, receive a complimentary computer cleaning from Dataclean, or get one month of free Internet from Prime Signal...
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Slow sales? Maybe it's time to innovate. |
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Innovation
doesn't have to mean big investment; it could just be a new
idea, a new approach, or a small improvement to something you're
already doing. And when done successfully innovation can be the
difference-maker, the gap-filler, and the competition-killer all
rolled into one.
|
SALES & MARKETING POWERED BY ACHIEVING EXCELLENCE - WHO WE ARE
How to get great testimonials in 15 minutes |
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3-minute
WOM (Word of Mouth) Lesson: Great testimonials are fantastic sales
tools that shouldn't take more than a few minutes to collect. Here's
three ideas on how to do it: get them on camera, get them on the phone,
and get them online. |
Social media sites a boon for soloists |
|
Partly
a result of recessionary layoffs, early retirements, or a desire to
escape the corporate rat race, this new cohort of micro-entrepreneurs
is discovering an entirely new world online that allows them to run
virtual businesses for the cost of a computer and an internet
connection.
|
10 Marketing trends for 2010 |
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2010
is poised to be an exciting year for marketers as trends that have
been taking shape over the course of the past decade are creating new
opportunities for business owners. |
Crowdsourcing is broken: How to fix it |
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The
opportunity to tap the power of the crowd has spawned a whole regime of
companies that promise to break down barriers and unlock the potential
of the masses. But beneath this recent trend lie major fundamental
flaws. |
MANAGEMENT & LEADERSHIP
The single best way to motivate workers: Show progress |
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Managers
use a variety of methods to motivate employees. Some use fear, others
use praise. Still others set 'stretch' goals for their employees to
meet. Have you tried progress? |
Get the most out of your sales team |
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The
world is changing at an incredible speed, technology is advancing
faster than we could ever have imagined, and there's so much great
information available to help you improve the way you sell
- if only you had time to find it or read it.
|
eNews
NEWS, NOTES, AND ANNOUNCEMENTS FROM LOCAL BUSINESSES |
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Crest
Impressions launches their Tri-cities business to business direct mail
program | Achieving Excellence unveils a new website |
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Business to Business Directory |
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Most Popular Articles - NEW |
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