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Question? Comment? Article suggestion or submission?
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Greetings!
How important is
customer service when new business is harder to come
by? At a time when many of your customers are being faced
with dwindling budgets and aggressive discounts from your competitors,
it's everything. Read the full story in A Little TLC Can Save the
Day. Also this week we offer 10 rules for an optimum
marketing strategy in Marketing in a Recession: 10 Things to Remember
and show you how thinking smaller can help your business in Managing
Along the Cutting Edge. Enjoy the issue. |
| A little TLC can save the day |
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Small operations neglect customers at their peril, especially as the economy goes south...
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| Averting DIY Disaster: Beware the Ikea effect
Making something with your own hands
instills a certain pride: No matter how crappy that table is, it's your
table, and it's special, damn it! But what happens when that same
mindset takes place in a business? |
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Managing along the cutting edge
Think smaller: Most CEOs have strategies for good times. This recession will require a new set of skills.
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75 ways to cut costs now!
Looking to make your business leaner without
cutting too deep? From marketing to HR to technology, try these tactics
for trimming the fat without cutting any muscle.
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| Marketing in a recession: 10 things to remember |
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These are frightening times for any CMO. Financial markets are in
chaos and now the real economy seems to be taking a nosedive. How
should you be prepared to react? What's the optimum marketing strategy
in a recession? Here are 10 important rules for dealing with the
downturn:
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Spread the word! Know of a business that's looking for new ideas and innovative strategies to help them grow? Hook them up with a free subscription to Brainstorm for the most current, relevant, and informative small business content on the web... | |
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