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Eagle Ridge Press | |
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Greetings!
At
the right time, a temporary downturn in sales can
be a good opportunity to catch your breath
and get caught up - but a prolonged slowdown could mean
it's time to rethink your business model. Find out when you need
to take a hard look at your business in Tough Times Call for
New Ideas.
Also
this issue, how to decide where to allocate your ad budget in How
to Advertise Now, and some low-cost ideas to improve your
company's marketing presence in 4 Ways to Give Your Business a
Boost. If you have a news story about your company worth sharing,
email us at bstorm@bstormweb.com. |
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Tough times call for new ideas
The
savviest entrepreneurs right now aren't hunkering down. They're
rethinking their business models and hunting for new strategies based
on the assumption that consumer spending won't be rebounding to
prerecession levels and that the types of products and services people
want will be much different from before.
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When to cut a deal, when to run |
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Pricing is always a key proposition for small
businesses but never more so than now when your customers are looking
for more, but often want to pay less. Reducing prices can help keep
customers and create goodwill. But it can also damage your business.
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| How to advertise now |
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When money's tight, the knee-jerk reaction for
many entrepreneurs is to cut back on advertising. Unfortunately,
businesses that stop advertising simply drop out of sight,
taking these entrepreneurs from slow sales to no sales. If
you're unsure about what to cut and what to keep consider this smart,
4-point checklist as your guide to recession-era advertising. Read full article from Entrepreneur.com |
| Cool under fire |
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That
next big presentation could make or break your month, maybe even your
career. But there's one major problem: you're terrified of public
speaking. Fear no more, Geoffrey Lane offers his expert advice on
how to stay cool when the pressure's on.
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| 4 ways to give your business a boost |
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Maybe
your business is feeling the pinch lately, maybe not. Regardless of
your situation, every company should always be on the lookout for new
ideas to attract new customers, increase sales, and grow their
business. Here are 4 ideas to help you do just that.... |
Web tools that help you click
You don't have to be a big corporation to benefit
from Web analytics, there are simple Web-based tools anyone can use to
measure visitor behaviours, track the effectiveness of your
marketing messages, and improve the quality of all your marketing -
online or off.
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