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| Greetings!
What's the best way to improve your business, find new customers,
and increase profits? That's the million-dollar question, and while
there isn't one universal answer, the key is to know what
options and opportunities are out there, learn from what
everyone else is doing, and constantly test new ideas to find out what
works for you. And really, that's what Brainstorm is about. Sharing
ideas, knowledge, and expert advice from around the business world
to give you the information you need to make your business
better.
This week's top stories:
How to stand out in a crowded marketplace, Selling in a weak economy,
How to find new customers and increase sales, Take your message to the
monitors, Managing your team in a downturn, Drip marketing, and
more...
Last chance to take our poll: Do you still use the Yellow Pages? Absolutely - I use it all the time | Somewhat - I use it a few times a year | Not really - I almost never use it | Definitely Not - I can't remember the last time I looked at it. Send your responses here.
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Are you facing a commodity trap? |
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Don't
be too quick to blame the economy - you might be the victim of your own
complacence. The commodity trap has the potential to destroy entire
markets, disrupt whole industries and drive previously successful firms
out of business. Discover how to identify your own commodity trap
- and learn what you can do about it. |
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Selling in a weak economy |
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Selling
in a tough economy can have a devastating effect on confidence,
increase anxiety, and convince salespeople that their efforts
are hopeless. Although originally published over a year ago, these
five 'musts' for success in a weak economy are still very much needed
today.
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Drip marketing: Is it effective? |
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Drip
marketing is a direct marketing strategy that involves sending out
several promotional pieces over a period of time to a subset of sales
leads. Is this process effective and how can you begin planning your
drip marketing campaign?
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How to find new customers and increase sales |
|
In
a perfect world, you would have an unlimited budget to market your
business to find new customers and increase sales. You could buy lots
of advertising, run promotions to build traffic in store and online,
and launch a proactive public relations campaign to increase your
brand's visibility and awareness. But this isn't a perfect world. |
Take your message to the monitors |
|
Online
video should be a critical component of your marketing toolkit.
Affordable, accessible and effective, it creates dynamic, visual
vignettes that invite viewers into our community - and engages
audiences on a whole new level. More importantly, if deployed properly,
it can help you meet your business goals.
|
Made to stick: How to stand out in a crowded marketplace |
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Dan
Heath, co-author of Made to Stick - Why some ideas survive and
others die - speaks with Fast Company about breaking
expectations to get attention.
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MANAGEMENT & LEADERSHIP
Managing your team in a downturn |
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Layoffs
have truncated staff; cost-cutting measures are threatening projects,
and morale is in the toilet. From the manager's perspective, getting
the most out of employees in this kind of environment can seem like
a formidable task. Here's how to keep your team
motivated and pull your company out of its slump.
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Newsflash!
NEWS, NOTES, AND ANNOUNCEMENTS FROM LOCAL BUSINESSES |
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Upcoming
tax seminar from Eileen Reppenhagen | Crest Impressions helps you get a
jump on the New Year | Sandbox Signs rolls out a new service |
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Business to Business Directory |
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Most Popular Articles - NEW |
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