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| Greetings!
This is our last issue of 2009 as we won't be publishing
next week and will be back again on January 4th. To all of you that
have been receiving our weekly issues, providing your feedback,
and contributing to our growing business community, thank you. By
the time the Olympics have come and gone we'll
be delivering Brainstorm to more than 5000 businesses every
week, and we couldn't have achieved this level of
readership without your support.
To close off the year here's a collection of some of the
best, most insightful, and most popular articles from the last 12
months, along with an inspiring video from BNET.
Enjoy the issue, and have a happy, healthy, and prosperous holiday season.
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Five low-cost strategies to boost your marketing plan |
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If
you're low on time, money, or fresh ideas, here's five ways to help
keep your business on people's minds, generate more buzz, and attract
more customers... |
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Tips for closing a sale |
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Many
entrepreneurs have little or no experience in outside sales. Finding
new prospects and explaining features and benefits - the stock-in-trade
of salesmanship - can be difficult for an entrepreneur who isn't
sales-oriented. But inexperience can be crushing when it comes time to
close the sale. |
Pricing strategies for a downturn |
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Although
sales and discounts seem to be the order of the day, vendors have more
opportunities to maintain prices than they may think. |
10 rules for quick and easy PR |
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A
good public relations strategy is an alternative to advertising.
Effective PR is a cost-effective way to gain editorial exposure for
your product, get more leads, generate more sales, and build a great
brand.
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5 ways to ignite a social media frenzy |
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Creating
a campaign that ignites word of mouth online is far from an exact
science, but it's not a mysterious game of chance either. There are
tried-and-true best practices to increase the chances that consumers
will share your brand and its messages with their friends and
family. |
Crowdsourcing: Dirt cheap labour |
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When
Jeff Howe first coined the term 'crowdsourcing' he heralded a new pool
of cheap labour where ordinary people used their spare time to create
content, solve problems, and even do R & D. Three years later,
crowdsourcing has evolved from a novel experiment to a legitimate
corporate tool used by businesses everywhere.
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Finding innovative ways to grow |
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While
most companies are trying to cut costs by eliminating staff and
shutting down operations, some are finding new ways to innovate and
grow by predicting - and quickly readying themselves for
- emerging markets. They understand that while the overall economy
may be shrinking, new markets can still be found.
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MANAGEMENT & LEADERSHIP
Top 10 dumb sales questions |
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These
are tough economic times, making the job of an executive sales leader
even harder than usual. Needless to say, the last thing you need right
now is for your reps to hobble themselves by asking all the wrong
questions of their prospects. If your team is fond of any of the
following queries, you may find yourself in a world of trouble:
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Business to Business Directory |
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