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December 14, 2009                                                 

BC Edition
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Have you heard about the 3/50 project? It's a grass-roots movement that encourages consumers to pick 3 local businesses and commit to spend $50/month between them. The project is about doing your part to stimulate the local economy by supporting community-based businesses, and it's quickly gaining momentum throughout North America. For more details, check out the 350project.net
 
This week's top stories: How to close sales by the end of the year, Three things to know about negative word of mouth, Make a living, make a difference, Clever tweets help Naked Pizza do booming business, Retailers go nuts for social media in holiday marketing, and more...
 
You said it: 75% of businesses that responded to our poll said they no longer use the Yellow Pages or find it relevant to their business. Starts to explain why their stock has nosedived 64% over the past 2 years.
 
Plus: Have some news you'd like to share with our community of over 4500 local businesses? Drop us a line at news@bstormweb.com.
 
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Make a living, make a difference
Amid the wreckage left by the recession, a movement is emerging among small businesses to use their operations to have an effect on society instead of merely creating a glowing balance sheet. Individually and in groups, entrepreneurs are quietly trying to make a living - while making a difference in the world around them.
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SALES & MARKETING: POWERED BY SANDLER TRAINING
How to close sales by the end of the year
Opportunity knocks in the sales industry. As companies across the globe struggle to meet their sales numbers, it can be the worst of times, and yet, can present unprecedented opportunities to serve customers and clients in a capacity like never before.
5 steps to happy clients
Often the things that customers say work the best are the things salespeople lose sight of or take for granted. Stay on top of the skills that matter the most to your customers by following these five simple steps.
3 things to know about negative WOF
Is a fear of negative word of mouth holding you back? While we can't tell you how to avoid it altogether, here are 3 things you should know: It happens to everyone, it's a pre-existing condition, and it's an opportunity.
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TECHNOLOGY & INNOVATION POWERED BY  VELVET PUMPKIN - SEE AD BELOW
Clever tweets help Naked Pizza do booming business
Marketers are turning to social media as a low-cost, potentially high-impact way to promote products and services, and small businesses that engage with customers on social networks can reap big rewards. But first you have to set your expectations properly.
Retailers go nuts for social media in holiday marketing
Retailers are embracing social media like never before this holiday season. More than half are including it in their marketing strategies, up drastically from only 4% in 2007, according to a new survey out from BDO Seidman. But is it working for them? 
MANAGEMENT & LEADERSHIP
The great leader series: Jeff Bezos of Amazon.com
Jeff Bezos is one of the founding fathers of e-commerce, and part of a select group of entrepreneurs who managed to survive the dot-com bubble without losing control of their companies. Today, the Internet goliath sells everything from books to gift baskets, and recently unveiled the Kindle - the first e-reader to become a breakout hit.
Get a jump on the New Year
NEWS, NOTES, AND ANNOUNCEMENTS FROM LOCAL BUSINESSES
Sandler Sales Training rolls out their Jumpstart 2010 Promotion | HS Home Staging wins New Entrepreneur of the Year with the Langley Chamber of Commerce
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