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Do you struggle to stay organized and manage all the information that crosses your desk and fills your brain on a daily basis? The key to peak performance and reduced stress is to be more organized, and who better to ask for organization advice than the chief information officer for Google? Get the full story below in The World's Most Organized Man.
This week: How to set and get the right prices, Why businesses should play nice with social media, Using design to drive innovation, Why every business needs a special sauce, How to keep employees creative in a downturn, and more...
Plus: Does your website or sales material need an overhaul? Are you looking for a way to give your business an edge? Check out our new B2B Directory for listings and profiles of companies to help you with everything from bookkeeping to printing to web design...
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SALES & MARKETING - POWERED BY SANDLER TRAINING
Frugality is the new black
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Parents and families are shifting to a new value system where keeping up with the Joneses is out and teaching the kids about responsible spending is in. Also in, putting brands' feet to the fire and demanding they prove their worth to consumers who increasingly buy generic products in a hunt for deals.
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Become an industry expert
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Using your organization's representatives as expert commentators in the media is a great way to gain exposure for your brand and position your organization as a thought leader in the industry.
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How to set (and get) the right prices
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Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your price. Since this is a key marketing variable for any small business owner, here are some thoughts on setting (and getting) the right prices.
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Why business should play nice - but hard - with social media
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The buzz around Facebook, Twitter, and social media has turned into a roar over the past year, creating both opportunity and anxiety for countless small businesses. Almost anyone will tell you it's critical to make use of Facebook and Twitter - yet the nature of these networks poses huge challenges for marketing.
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Using design to drive innovation
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Designers must deliver the orchestration of the total experience with a brand, product, or service - or face irrelevancy.
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MANAGEMENT & LEADERSHIP
Every business needs a special sauce
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Having a competitive edge that separates you from your competition is a must to make your business stand out and survive the rough rides of the early days.
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The world's most organized man
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In today's hyper-paced world, better organization is not just a desirable skill; it's the key to better health. Douglas Merrill, the chief information officer for Google, shares 4 rules that will help you get it together.
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Keeping employees creative in a downturn
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Despite the recession - or because of it - MasterCard, Disney, and others are asking all employees to brainstorm, and the smart companies will continue this practice after the recession ends.
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 Looking for some great entertainment this summer? Check out Theatre Under the Stars in Stanley Park. For showtimes and more information click on their logo to the left or to receive a $5 off admission coupon drop us a line.
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view our archives for all issues published in 2009
B2B Directory - NEW
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