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| First time
reader? |
| | |
| Greetings!
Are you planning to launch any
new marketing initiatives in
the weeks ahead? There are dozens of ways
to promote your business without spending
alot of money, so whether you send
out a press release, launch a
newsletter, introduce a creative contest, develop
a new referral program, or test
a co-marketing idea with another company
- make a point of doing something
every month. And if you have an idea or strategy
that's working out, send us the details and you
could be featured in an upcoming issue.
This week: How to
discount, The real ROI of a press release, Make
noise to win sales, Innovation and creativity:
Lightbulb moments, The 4 pillars of organic
growth, 5 Keys to leadership , and
more... |
Cyber-savvy retailers
shine |
|
Online
retailers' digital proximity to clients puts them
on the economic front lines, but it also puts them
on a knife's edge when it comes to consumer
confidence. When confidence is high, so are sales,
but when buyers are feeling the economic blues,
online retail traffic ebbs away. Small wonder
businesses online are forced to be rapid
responders.
|
|
SALES & MARKETING
- POWERED BY SANDLER TRAINING
How to discount (if you
insist) |
|
Discounting
destroys brand equity, hamstrings investment in
innovation, and zaps profitability for companies
and their stakeholders, which raises an
interesting question: Can discounting ever be an
acceptable strategy for a business?
|
|
The real ROI of the press
release |
|
If press
releases have any potency now, it comes from
showing up in Web searches and, hopefully in the
process, raising a company's profile online.
Thanks to online distributors like PRWeb, your
release can become virtually ubiquitous on the
Web. But don't be fooled. That's not the measure
of success.
|
|
Make
noise - even shout - to win
sales |
|
You, your
company or your product should be on customers'
minds regularly. People aren't likely to think
about buying from you if they're not thinking
about you at all. So how do you keep your name on
the tip of their tongues?
|
Innovation and
creativity: Lightbulb
moments |
|
What does
it take to create an innovative breakthrough
product? It is not an insignificant question
because business innovators typically invest a lot
of time and money getting their big idea to
market. For those who make it, the rewards -
financial and otherwise - can be incredible.
|
|
MANAGEMENT &
LEADERSHIP
5 keys to leadership for
small business |
|
Are you a
leader just because you run a small business? No.
But you need to be. Without leadership, the ship
that is your small business will aimlessly circle
and eventually run out of power or run
aground.
|
|
The four pillars of organic
growth |
|
Growing
your business requires a balanced strategy that
considers these four pillars of organic growth -
revenue, head count, PR, and quality. And if one
gets ahead of the others, you're screwed.
|
|
Quick
Links |
|
news & notes from local
businesses
view our
archives for all issues published
in 2009
find the
products and services your business
needs
interested
in reaching thousands of local
businesses?
|
| Check out some of our new
businesses... |
|
| |
| |
