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Producing videos that captivate, motivate, educate, and inform.
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| Business to Business |
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Need a new sign or decal?
A direct mail piece? A logo, website, or trade show display?
|
| First time reader? |
 | |
|
| Greetings!
Feeling a bit overwhelmed lately? Maybe it's
time to take a step back, reassess your priorities, and reshape your
plans for the next few months. A market slowdown can take its toll
on businesses that are scrambling to do too much, get spread too thin,
or lose sight of their main purpose. The solution:
Establish two or three clear short-term goals
and focus solely on your key priorities. Need some help?
This week: Successful
entrepreneurship commandments, Fresh service strategies, Boost
your brand from the inside, Start-ups share space to shave costs, The
best leadership is good management, and more...
Plus: In a panic? Need a quote? Get in touch with the right people quickly and easily through our new B2B Directory |
Successful entrepreneurship: Thou shalt... |
|
Guy
Kawasaki has seen innovation from inside Apple, where he held his first
job, as well as from his work since then as a venture capitalist. At a
technology conference at the University of Pennsylvania he outlined his
10 Commandments for Entrepreneurs:
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Being unique is a good thing - isn't it? |
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Entrepreneurs
frequently hear the advice to 'be unique' in their marketing. The basic
idea is a valuable one - to get attention in a crowded marketplace, you
must stand out in some way. And distinguishing your product or service
from the competition can make your marketing more effective.
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Fresh service strategies |
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Finding
new ways to make connections with consumers is at the very heart of
today's innovative customer service strategies. Now that many companies
have cut staffing levels to the bone, many of the values that drive
customer loyalty are being abandoned.
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Closing a sale in tough economic times |
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Times
are tough but sales are still taking place and the economy is still
moving forward, albeit slowly. The best advice to close a deal and make
a sale during tough economic times is to prepare rather than panic by
tweaking your normal sales gameplan. |
TECHNOLOGY & INNOVATION POWERED BY 2QCREATIONS - SEE AD BELOW
Start-ups share space to shave costs |
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'Co-Working'
rental deals find fresh impetus as entrepreneurs enjoy both lower
overhead and improved networking. For small business owners, it's a
cheaper and more flexible alternative to renting or buying space of
their own...
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Forget the business card, just Google me |
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Small
pieces of cardstock with your name, phone number and company logo are
going the way of the land line, compact disc, and yellow pages. You
might still come away from meetings with a briefcase full of business
cards, but most likely you're going to search the web for a company or
contact before you do anything with a bleached remnant of a dead tree.
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MANAGEMENT & LEADERSHIP
Boost your brand from the inside |
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Branding
your small company isn't a matter of harnessing a million dollar
advertising budget. It's a matter of corporate reputation
where every positive action that your company makes
establishes trust, credibility, and support among its customers. Those
customers talk to their friends - and all of a sudden word-of-mouth has
created your company's brand.
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The best leadership is good management |
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Have
you heard the word 'leadership' lately - say, in the last 10 minutes?
How about 'management'? Remember that word? Let me suggest that you
should, because what we've been calling a financial crisis is actually
one of management. |
|
 Time's running out... to
check out some great entertainment at Theatre Under the Stars in
Stanley Park. For showtimes and more info click on their logo. |
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Quick Links |
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news & notes from local businesses
view our archives for all issues published in 2009
find the products and services your business needs
interested in reaching thousands of local businesses? | |
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