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If ever you needed a clear example of why businesses need to innovate, look no further than Apple. Three years ago the ipod accounted for 55% of their total sales, today it's less than 18%. But thanks to the development of the iPhone they continue to defy analysts' predictions by surpassing revenue targets. Learn how you can apply Apple's thinking to your business in Innovate or else....
This week: Mom and pop operators turn to social media, Consumers lean on loyalty, Sponsorship: A key to powerful marketing, Why some ideas survive and others die, 3 steps to motivate employees, and more...
Plus: Need a quote in a hurry? Get in touch with the right people quickly and easily through our new B2B Directory
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Mom & pop operators turn to social media
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Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.
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SALES & MARKETING - POWERED BY SANDLER TRAINING
It doesn't pay to have one price for all
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Dynamic pricing, which is based on when you buy, your customer history, or the leg room you need, has long since taken over the friendly skies. In most industries however, dynamic pricing is still awaiting takeoff. One Canadian company contends dynamic pricing provides an opportunity to grow your business, as well as to distance yourself from less adroit competitors.
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Sponsorship: A key to powerful marketing
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Sponsorship has become one of the fastest growing forms of marketing. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image, and prestige in sponsoring events attracting your target market.
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Consumers lean on loyalty
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Retailers are finding a silver lining to the recession's dark cloud: loyalty program participation is growing....
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Innovate or else
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In today's hyper-competitive marketplace every business needs to continually innovate by launching new products, testing new services, and focus on anticipating the future needs of their customers. Because if you don't, someone else will.
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Trim costs by sending workers home
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If there was ever a time to think out of the box about ways to cut costs, it's now. One tactic that's hardly new, but deserves another look is telecommuting (or web commuting). Rather than thinking outside the box, you may want to think outside of the office.
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MANAGEMENT & LEADERSHIP
Made to stick: Why some ideas survive and others die
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Your PowerPoint is a snooze. Your ideas are lame. But all is not lost. Use these six tips from Chip and Dan Heath to glue your ideas (and products) to the public, and keep your employees awake.
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3 steps to motivate employees
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Let's face it, the thing that motivates most employees is cash, and plenty of it. Trinkets are unsatisfying, and no one needs another company-branded golf shirt. Use these three steps to motivate employees in good times and bad.
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 Only a few weeks left to check out some great entertainment at Theatre Under the Stars in Stanley Park. For showtimes and more information click on their logo to the right, or for a $5 off admission coupon drop us a line. |
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