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April 27, 2009                                                 

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Looking for a few ideas to to help drum up some new business? Taking care of your existing customers may be your top priority right now, but with many companies cutting their budgets and reducing spending you also need to find new clients to keep your cashflow moving in the right direction.
 
This week find out why smaller is better in Compact Fits All, discover if Twittering is worth your time in Can Twitter Help Your Business?, and stay up to date on what's happening with businesses in your community in Newsflash!
 
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FEATURE STORY
Marketing on a shoestring budget
Finding new customers can be a grind in today's economy, and generating new leads without breaking the bank is at the core of every company's business plan. Use these strategies to help get the word out about your business - without spending alot of money in the process.
SALES & MARKETING
Tips for closing a sale
Many entrepreneurs have little or no experience in outside sales. Finding new prospects and explaining features and benefits - the stock-in-trade of salesmanship - can be difficult for an entrepreneur who isn't sales-oriented. But inexperience can be crushing when it comes time to close the sale.
Read full article from All Business
Compact fits all
As analysts pick through the recessionary rubble of collapsed corporations once geared toward constant expansion, a new theme is emerging that has great relevance for small businesses - bigger is no longer better.
Retaining customers through a downturn
Focusing on how you sell instead of just relying on product, brand, and service excellence can increase customer retention and shorten your sales cycle. Put another way, it's not what you sell but how you sell it.
Can Twitter help your business?
As a homebased entrepreneur, Twitter gives you an open door to connect not only with other entrepreneurs, but also with other companies, marketing experts, and more. But is it right for your business?
TECHNOLOGY & INNOVATION
Case builds for recession advertising
Firms that are able to increase advertising during recessions are likely to have stronger future earnings according to a new study by researchers at Oregon State University and Western Oregon University.
Finding innovative ways to grow
While most companies are trying to cut costs by eliminating staff and shutting down operations, some are finding new ways to innovate and grow by predicting - and quickly readying themselves for - emerging markets. They understand that while the overall economy may be shrinking, new markets can still be found.
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