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| Greetings!
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| SALES & MARKETING
What price is right? |
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Pricing
is a major issue for businesses these days. Customers are looking for
deals and bargains more than ever, yet experts advise against
discounting. At a time when it's truly survival of the fittest, what's
a business to do? |
| 10 tips for selling in a tough economy |
|
You
can give in to the gloom or you can dig in and do the things you need
to do in order to survive and thrive, no matter what the economic
indicators tell us. From prospecting to training to understanding your
customers better, Jeff Goldberg offers these tips on how to prosper
now. |
| Why PR is the prescription |
|
While it's possible for any publicity campaign to fall flat, the
right story told at the right time in the right way can bring powerful
and valuable attention to your business far in excess of what you spend
to develop it.
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| Some things come for free |
|
Ali Asaria risked his financial health when he decided to start
his own online health and beauty store, Well.ca, in 2008. Although he
knew nothing about health and beauty, it became clear to him that the
online category was wide open, and he was off and running. |
| TECHNOLOGY & INNOVATION
Not sure what to charge? Let your customers set your prices |
|
The
Little Bay Restaurant in London (UK) opened a new location recently,
but instead of pre-setting menu prices, they took a different approach.
For the month of February, they took crowdsourcing to a whole new level and allowed their customers to pay what they thought the food was worth.
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| Key to survival is mass customization |
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As Canada's manufacturing sector buckles under the pressures of
recession, a contingent of young entrepreneurs at the helm of their own
manufacturing businesses is thriving.
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| LEADERSHIP
Leadership is key in down economy |
|
Leaders in all kinds of organizations face unprecedented
challenges. The economic turmoil has had far-reaching and disastrous
consequences on corporate life. Employees confront job insecurity on a
daily basis. Budget cuts and layoffs abound. Insolvency threatens
corporations. What can today's leaders do to address such
instabilities?
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Quick Links |
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news & notes from local businesses
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view our archives for all issues published in 2009
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