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| Greetings!
Are you looking at dropping your prices to
stimulate more business? While buyers are looking for bargains more
than ever, this isn't necessarily the right strategy for your business.
Read the full story in Pricing Strategies for the Downturn. Also this week, discover how creating something new can help attract new customers in A Strategy When Times are Tough.
Finally, take a look at Newsflash
for news and announcements from local businesses, and if you know of
someone else that could benefit from the information in Brainstorm,
forward this issue by clicking on the link below.
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| SALES & MARKETING
Tap into new markets with social media |
|
Twitter,
blogs and Facebook are becoming enterprise tools in their own right.
Use them properly and they can become a critical piece in your
marketing strategy.
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| Pricing strategies for the downturn |
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Although
sales and discounts seem to be the order of the day, vendors have more
opportunities to maintain prices than they may think. |
| Sales training: The power of questions |
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Salespeople
often want to know how they can better control the sales process,
and although most have been trained to spend the majority of their time
talking about their product or service, the most effective way to
control the sale is to ask more questions.
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| Small business forced to change, or die |
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From
restaurants to bike stores, now more than ever it's imperative for
small businesses to be flexible and make radical changes to survive. |
| TECHNOLOGY & INNOVATION
A strategy when times are tough: "It's new!" |
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They say
money is the mother's milk of politics. In marketing, it's new
products, meant to pique the interest of consumers and stimulate demand
at stores, restaurants, and dealer showrooms.
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| Making the entire globe your backyard |
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"The
world has shrunk. The market is one and the sooner people get that the
better." Those are the words of John Juricic, partner with Etraffic
Solutions, a Canadian online learning company based in Victoria. |
| Hooked on free web services? Don't be. |
|
Free
access to e-mail, bank accounts and networking sites - now taken
for granted - may soon be a thing of the past as businesses that are
offering these services start to consider fee-based models. |
| LEADERSHIP
Recession delivers timely wake-up calls |
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The
financial crisis shook these 3 entrepreneurs out of complacency, and
their renewed focus has delivered dividends by making their businesses
better and stronger than ever.
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Quick Links |
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news & notes from local businesses
we want to know what you think. really.
view our archives for all issues published in 2009
interested in reaching thousands of local businesses? | |
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